Friday, January 28, 2011

DIY girls

What do you get when you put Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge together and let them take it to the streets themselves? The first Rag & Bone campaign ever. Marcus Wainwright and David Neville thought of the DIY project and sent the models clothes from their newest collection and a digital camera each and told them to "Do your thing, take some pics and send them back" the result - the first Rag & Bone campaign.
Download the pdf files from the Rag & Bone website, print them and post them all around your city and you will be in the draw to win tickets to the Rag & Bone Fall 2011 Fashion Show in New York.
(images via


  1. such a sweet concept, the photos turned out really authentic. the best models out as well.

  2. This is probably the most brilliant marketing campaign I have ever heard of!
    Amazing blog!
    following your blog, check out mine? follow? ♥


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