What do you get when you put Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge together and let them take it to the streets themselves? The first Rag & Bone campaign ever. Marcus Wainwright and David Neville thought of the DIY project and sent the models clothes from their newest collection and a digital camera each and told them to "Do your thing, take some pics and send them back" the result - the first Rag & Bone campaign.
Download the pdf files from the Rag & Bone website, print them and post them all around your city and you will be in the draw to win tickets to the Rag & Bone Fall 2011 Fashion Show in New York.
(images via style.com)
such a sweet concept, the photos turned out really authentic. the best models out as well.
ReplyDeleteThis is probably the most brilliant marketing campaign I have ever heard of!
ReplyDeleteAmazing blog!
following your blog, check out mine? follow? ♥